Tuesday, January 26, 2010

NOCGMS Ready For Trip to "the Q"

North Orange County Gem and Mineral Society planned a trip to the QIA Pow Wow this week - these are just some of the things to look for...thanks to NOC Publicity Chair Richard Schirer for submitting this info and NOC Pres. Don Warthen for the great shots of the 2009 Show!

Quartzsite Improvement Association (QIA)

Pow Wow Gem & Mineral Show

Date: January 20 through 24, 2010

Show Itinerary:

* Beautiful jewelry is on display at the Pow Wow. The beautiful jewelry in creative displays are part of what draws shoppers from all over the country to the Pow Wow. Some Pow Wow jewelers even mine their own stones.

* Rock hounds from all around the world bring their treasures to the QIA Pow Wow to show, sell, and swap.

* More than 400 booths fill the nine-acre show grounds and unique displays fill the 10,000 square foot QIA community building.

* Come early and wear comfortable shoes!

* Demonstrations include gold panning, wire wrapping, flint knapping, silver soldering and more.

Saturday, January 23, 2010

Field Trip - Ant Hill near Bakersfield, CA

Held in conjunction with the Conejo Valley Gem & Mineral Society with Rob Sankovich. With last year's turnout of nearly 100 people for this trip we're doing it again.

WHERE: Ant Hill, Bakersfield, Ca

WHEN: Saturday Feb 27 at 9am

MATERIAL: 15 million year old Miocene marine fossils, shark teeth, whale teeth, porpoise teeth, seal teeth, bones galore, etc

MEET SPOT: 9am NE of Bakersfield at the Chevron Station on the corner of Lake Ming Rd and Alfred Harrell Hwy off route 178.. Here we will see samples, sign Waivers of Liability and go over quick instructions. Please park in rear.

TOOLS: hammer, chisel or screwdriver, 1/4 inch mesh sifting screen or similar (like colanders), shovel, bucket zip lock bags and spray bottles. Be aware this is a known Valley Fever Area. The road is paved to within a couple hundred yards of the final parking area. Requires a 3/4 mile hike uphill the last few hundred yards of which is steep.

******Please see the CFMS website under "field trips" for more details and photos from last year. These photos will show the trenches, steep hills, diggers and finds. www.cfmsinc. org******


Shep Koss - CFMS-South Field Trip Co-chair land line phone 661-248-0411

Adam Dean - CFMS-South Field Trip Co-chair theagatehunter@ verizon.net cell: 909-489-4899

Monday, January 4, 2010

Publicity...Doing it right!

I think we all know how hard it is to get the attention of mainstream media these days. It seems they are much more interested in crime sprees and death tolls.

But - let me ask you this...how long has it been since you have even made the effort to pitch a story?

I'm not talking about sending in the monthly meeting information or a show flyer - those aren't what a Publicity Chair is about. Yes - those are important but those are event listings and that is all you are going to see from them.

How long has it been since you have actually pitched a story?

Check out this great example from the Tampa Tribune...a human interest story that looks at the way this gentleman is spending his golden years...he is a lapidarist!

BROOKSVILLE Stars, fans, rainbows, waterfalls. With a good eye and a little imagination, there's a lot the beholder can see in one of Wesley Crail's gem stones.

Crail, 87, of Spring Hill, is among the few keeping alive the dying art of custom gem cutting.

The retired steel worker and gunsmith calls himself a lapidarist — an expert on precious stones and the art of cutting and polishing them.

The Leechburg, Pa., native began cutting gems in 1988.

For the entire story see the Tampa Bay Online website...

There are all sorts of angles that a Club can use:
  • Human Interest - Seniors actually make up the majority in this country and stories that give an insight into activities and especially social programs have interest
  • Outdoor Activities - here in Southern California the weather is great for fieldtrips year-round! have you ever pitched a Field Trip report to your local paper? Our paper has a special Outdoor Page that covers hiking, bicycling, etc. that publishes once a week!
  • Education - does your paper have a kids page? submit a puzzle! Pitch the Earth Sciences angle of your Annual Gem Show! Collaborate with the local paper on an Earth Science writing project with the local schools.
Promote your club...sit down with your committee members - see if you can come up with more!